If you were in the process of making a super car, what types of things would you want to show consumers to demonstrate your car is superior to the competition? Recently, McLaren Automotive was faced with this challenge, and they decided to do something unique in order to distinguish the McLaren P1 from other models in the ultra-competitive sports car market. McLaren chose to take their vehicle to the Arctic Circle for testing purposes in an effort to prove that their car can ride smoothly in any type of weather condition. Their ultimate goal is to show consumers that they have built the preeminent “driver’s car” in the world.
McLaren sent a team to the Arctic Circle in northern Sweden to show the P1 model can drive anywhere in the world, even on “a frozen lake, for that matter.” Impressively, the McLaren car can accelerate from 0 mph to 62 mph in just under 3 seconds. Despite this impressive feat, the car can still handle the conditions of the Arctic Circle, which few would expect a lavish sports car would be able to do. Check out the video at the bottom of the page to see how the McLaren’s P1 car held up during its test drive in the Arctic Circle.
A quick note to McLaren Automotive; the next time you choose to test drive one of your remarkable cars in the Arctic Circle, how about coming to the Alaskan portion? 1st Alaska Outdoor School would be happy to take you on a personal tour of the Arctic Circle….especially if you let us “test drive” one of those cars!
Source used: http://media.mclarenautomotive.com/release/200/